Content designer and strategist who thrives on creating order from chaos, and loves helping people have a good time online.
I spend my days crafting enjoyable customer journeys through content.
Before my love of words, structure, and ruthless prioritisation threw me into content strategy and design, I honed my,
- Understanding of audiences and customer journeys in digital marketing,
- Research skills in conference production,
- Leadership skills in economic development,
and left a trail of good karma (a.k.a good cake) wherever I went.
I grew up on a farm, and while I was never a good farm girl, I have a good farm girl work ethic: self-reliant, hardworking, and self-motivated.
My favourite thing about my brain is its ability to think in constellations: I often find connections where others don’t see them. This means I can move from murky beginnings to clarity at speed, and have a good radar for how much information is “just enough” (in a brief, in a conversation, to make a decision, or across a user journey).
It might also be why I believe that better systems and structures at an organisational level create better clarity and experiences at a sentence level.
The work I really love
- Assessing and improving content structures (with a particular, brain expanding, nerdy love for content modelling and playing in headless systems)
- Writing good and writing for good: applying inclusion and access principles at every stage of a project
- Improving clunky processes, or creating a process where none exists
- Creating and “socialising” guidance for content, including voice and style guides, product/business vocabularies, and systems for content development, approval, publishing and improvement
- Improving content through data, with a belief that context is integral to using data in a productive way
- Working inside and alongside cross-functional teams: uncovering each team’s unique vocabulary and finding ways to speak the same language to advocate for users and the content that guides them
Also in my wheelhouse